Case Study
Web Design and Development of Pride.gr
Pride.gr is a vibrant web portal in Greece that promotes inclusivity and offers a fresh perspective on current news.
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Platform
WordPress
Service
Web Design, Web Development, Hosting
Project Timeline
24 weeks
First month traffic
100K unique users
Project Brief
Pride.gr required a dynamic and visually engaging platform that reflected its core values of inclusivity and diversity. DevOcean was tasked with launching a new website that catered to a wide audience, providing seamless navigation and robust content management capabilities.
Challenging Parts
One of the key challenges was creating a visually inclusive and appealing design that could resonate with a diverse user base while maintaining a fast and responsive user experience. Additionally, integrating multiple content types (articles, videos, and events) without sacrificing site speed and performance required advanced optimization techniques.
- Integration with Google Ad Manager:
We integrated Google Ad Manager to help Pride.gr efficiently manage and monetize their digital ad space. This allowed the site to serve targeted ads to their diverse audience, maximizing ad revenue while maintaining user experience.
- Edge Out the Competition:
The launch of Pride.gr positioned the website as a leading news portal for inclusive content in Greece, with seamless performance across all devices.
- Digitally Forward Creative:
The design was built with future growth in mind, allowing for seamless integration of new content formats and features, ensuring the platform can evolve as the brand grows.
- Strategies That Work:
Our data-driven approach ensured consistent growth in user engagement and online visibility, optimizing the site for both desktop and mobile users.
Project Result Overview
The launch of Pride.gr was highly successful, achieving 100K unique users in the first month. The responsive website provided seamless browsing across all devices, and the integration with Google Ad Manager ensured efficient ad placement and revenue generation. The WordPress CMS allowed the editorial team to easily manage content, while the SEO-friendly structure helped boost organic traffic and search rankings. With fast page load times and an intuitive interface, Pride.gr quickly gained traction and established itself as a go-to source for inclusive news in Greece.